// AI PRODUCT · 01 · FOUNDER · LIVE
Ekitai. A customer experience orchestrator, run by agents.
Designed and AI-coded by Carlo Frinolli. This site runs on it.
// § 02 · ARCHITECTURE
MCP-native, down to the protocol.
Any agent
01
Claude, GPT or custom: design agents, content agents, ops agents.
Ekitai MCP server
02
Atoms and section variants, content and locales, experiments and metrics, publish with SemVer and rollback.
Every touchpoint
03
Sites, landing pages, case studies, docs, emails and campaigns. Per locale, cached.
// § 03 · THE LOOP
Iterate at the speed of the conversation.
The learning from one loop is the brief of the next.
1
Map
Customer experience mapping
Touchpoints and journeys as one graph: agents see where each page sits in the customer path.
2
Experiment
A/B testing by variant
Section variants are first-class. An agent spins an alternative and splits traffic.
3
Measure
North star metric
Results report against the metric the brand optimizes for, not vanity numbers.
4
Ship
Insight to live, in minutes
The winner is published and versioned; the loser is retired by the same contract.
// NORTH STAR METRIC
Minutes.
Time from an insight to a live, on-brand change. Agents propose, the number decides.
// BUILT WITH AI
A design system is a contract. Ekitai makes agents sign it.
Strategy, design and codebase by one founder
// READY TO ORCHESTRATE
Your experience, governed?
See Ekitai run on a real brand. A thirty-minute demo on this very site is the fastest way to understand it.