EN
IT

Hey, I'm

Carlo
Frinolli

Design leader who

builds
hacks
ships
mentors
foresees
builds

Head of Design at Loquis · Founder & CDO of Ekitai · WUDRome since 2014 · ex Mozilla Rep. I lead design teams, and I build the products myself, with AI.

Glitch-effect hero artwork

A bit

About Me

DESIGNING TO CRAFT A MORE SUSTAINABLE WORLD

Head of Design at LOQUIS and founder & CDO of Ekitai. Before that, Head of Design at Caffeina and founder of NOIS3, the studio behind work for Airbnb, WFP and Accredia. I have run WUDRome since 2014 and was a Mozilla Rep from 2011 to 2017.

MAY I HELP?

Carlo Frinolli, Design Visionary since 2002

DESIGN LEADER

My mission is to empower organizations and individuals to elevate their design thinking culture and create extraordinary digital experiences.

As a seasoned speaker and mentor, I share my design wisdom, fostering growth and sparking conversations in the community.

Simplifying complexity to forge

POWERFUL SOLUTIONS

PICK YOUR potion

Systemic Design Alchemies

Focusing on systemic value rather than on pixels. Seems obvious right?

Facilitation Witchcraft

Facilitation as in reducing bottlenecks, unnecessary efforts, and improve collaboration, since 2011

Rapid Prototyping

Deliver, rather than build... most of the times!

Key results for amazing clients

Airbnb revamped localization journey, winter release 2021

ANALYSIS, USABILITY TESTS, INTERVIEWS

Impact on 8.5M listings, 20% more machine translations, enabling greater inclusivity

Airbnb Mockups

Refugees interviews, Prototyping, and Usability Testing
DESIGN RESEARCH, SERVICE DESIGN, PROTOTYPING, VALIDATION

Increase purchase power for Refugees by 20% with 4 days of sprint prototyping

Dalili Case Study

Accredia: From WordPress site to
COMPLETE DIGITAL TRANSFORMATION

From 9600 to 10 minutes per month for colleagues to update working documents

Accredia: from WordPress website to Digital Transformation

Travel and geolocalized podcast platform to guide, and discover your surroundings
CO-DESIGN, PRODUCT DESIGN, SERVICE DESIGN, DESIGN SYSTEM

Redesigning the mobile app from the ground up, with iterative co-design approach

Loquis travel podcasting app on two smartphones

It worked like magic with...

Airbnb - Redesigner journey for listings localization

CocaCola - Caffeina

Microsoft - Engaging Open Source Communities since the Reboot

Parmalat - Caffeina

PosteItaliane - CoDesign Jam to speculate on the Future MoneyFarm products

VolksWagen

Mediaset - Caffeina

RAI - Training and Accessibility

SopraSteria - User Research for Electrical Utilties

Findomestic - Caffeina

Dr.Freel - Caffeina