// CURRICULUM · DESIGN SINCE 2002
Carlo Frinolli.
Fractional CDO ~ Founder & CDO @ Ekitai ~ Head of Design @ LOQUIS ~ Rome
Design leader who builds. I lead the whole chain, from strategy and research to design and the AI-coded build.
8.5M
Listings impacted · Airbnb
+20%
Purchasing power · WFP Dalili
9600→10
Min/month to update docs · Accredia
// 01 · EXPERIENCE
Twenty-four years of deciding.
1
Now · Founder & CDO
Ekitai
Founder and CDO: product, design and AI-coded build. A customer experience orchestrator operated by AI agents, designed and built end to end.
2
Now · Leadership
LOQUIS
Head of Design. Co-design, product and service design and design system for the geolocalized podcast platform.
3
2022-2024 · Leadership
Caffeina
Head of Design. Led design for enterprise clients across strategy, research and delivery.
4
2013-2022 · Founder
NOIS3
Founder. Design studio behind work for Airbnb, WFP, Accredia and many others.
5
2014-now · Community
WUDRome
Founder and organizer of World Usability Day in Rome: community, talks and advocacy for usability and accessibility.
6
2026-NOW • COMMUNITY
Sensemaking
Founder and president of a Design association to create meaningful connection between people and design.
// 02 · CAPABILITIES
The whole chain.
Strategy
Design strategy · North star metrics · Roadmapping · Design org
Research
Interviews · Usability testing · CX mapping · Discovery
Design
Product and service design · Design systems · Facilitation
Build
AI coding · MCP and agents · Rapid prototyping · MVPs
// 03 · CLIENTS
Airbnb ~ Microsoft ~ Coca-Cola ~ WFP ~ Poste Italiane ~ Volkswagen ~ RAI ~ Mediaset ~ Sopra Steria ~ Parmalat ~ Accredia
// § 04 · SPEAKING & TEACHING
IxDF Roma · 2026
The State of UX
Intelligentia · 2026
Design Beyond Experience
Intersection Conference, Milan · 2018
DEED: Development & Design Approach
IED Rome · 2011-2016
Lead of the Web and User Experience teaching area