DESaiN
The Future
Un podcast che esplora il confine sottile tra design, intelligenza artificiale e scelte umane.
Per capire insieme che lavoro faremo โ tra cinque giorni, cinque mesi o cinque anni.
Temi che esploro
Strumenti che piego
Intuizioni che coltivo
Mi muovo tra pratiche, visioni e sistemi.
Ogni episodio รจ un frammento di ricerca, un esperimento tra
Synthetic Design
quando lโAI diventa materia progettuale

Service Design
dove la complessitร incontra il senso
Professional Spirit
esperienze di chi disegna il futuro, lavorandoci dentro
Business Advisory
strategie per prodotti digitali, etici, e sostenibili
La mia filosofia:
design
come Alchimia
quotidiana
Credo in un design che mescola intuizione e struttura, empatia e tecnica, visione e responsabilitร .
Unโalchimia che non promette oro, ma possibilitร : per generare valore, creare senso e trasformare relazioni.
Con lโintelligenza artificiale il processo si complica โ ma anche si amplia.
DESaiN nasce per esplorare queste nuove formule.
I miei podcast
DesaIN - The future alchemy
Yulia besplemennova
Partner and Complexity & โจInnovation Expert @oblo
Yulya is a designer and researcher exploring emerging technologies, complex systems, and service innovation. She specializes in guiding designers through AI complexities, developing practical methods and tools to shift design practice from human-centered to planetary thinking. She has experience working across diverse sectorsโfrom startups to international organizationsโand actively she shares insights through teaching, professional training, and global speaking engagements on AI-enabled design.

What is Episode 004 about
Synthetic users and human insights
What happens when your entire profession revolves around understanding people, and then machines claim they can do it faster? Yulya Besplemennova doesn't see this as competitionโshe sees it as alchemy.
In this exploration of AI-augmented user research, we dive into how UX researchers are rewriting the rules of their craft in real-time. From transforming 20 interviews into actionable insights in just three days to developing human quality control systems that filter AI-generated content, Yulya shares the practical experiments happening inside Ennoble Studio. But there's a darker side: the seductive trap of synthetic personasโAI-generated user profiles so convincing they feel real, yet dangerously hollow.
Here's where it gets interesting: while we're teaching AI to process human behavior, we're discovering that most of the internet is already run by bots talking to other bots. We're not just designing for humans anymoreโwe're designing for synthetic users, AI agents, and hybrid intelligences we barely understand. From Waymo's autonomous navigation through San Francisco to Samsung's moon-filtering cameras, the line between augmentation and replacement is blurring fast.
This isn't just about tools getting smarterโit's about fundamentally reimagining what it means to be human-centered when the humans aren't the only intelligence in the room. Plus, Aida questions whether we're becoming better collaborators with AI, or just better servants to algorithmic expectations.
Topics: User research transformation, synthetic personas vs real data, AI agents and synthetic users, human-AI collaboration, anthropomorphization risks, design democratization, automation vs augmentation, the future of human-centered design.
What is Episode 003 about
When Sense-Making meets Machine Learning
What happens when your job is built around language, and then Large Language Models arrive? Coincidence? Yulya thinks not.
In this deep dive into AI-augmented design research, we explore how service designers are reshaping their craft in real-time. From custom GPTs that process interview transcripts in seconds to the delicate art of humanizing AI-generated insights, Yulya reveals the practical magic happening inside Milan's Oblo studio.
But here's the twist: while AI gets better at processing data, clients start expecting "faster, cheaper" work because "you have AI now." We unpack the democratization dilemma, the risks of anthropomorphizing our digital partners, and why designing for human-AI ecosystems might be the future we're already living.
This isn't theoretical speculationโit's field notes from the front lines of design's algorithmic transformation. Plus, Aida has some pointed questions about whether we're teaching machines to think like designers, or the other way around.
Topics: Research synthesis, custom GPTs, client expectations, design democratization, human-AI collaboration, service design futures, anthropomorphization risks, sci-fi prophecies.
Di cosa parliamo in Episode 002
E tu, che lavoro farai quando il giudice sarร un bot?
Cosa succede quando i giudici si nascondono dietro gli algoritmi?
E se la giustizia smettesse di evolvere perchรฉ il machine learning si basa solo sul passato? In questa seconda parte, con Ernesto Belisario parliamo di legal design, responsabilitร , intelligenza ibrida e riserve di umanitร . Dal caso Amazon ai robotaxi di San Francisco, passando per il Parlamento italiano e le leggi affisse troppo in alto nellโantica Siracusa.
Un viaggio nel futuro del lavoro, dove il design non รจ solo forma, ma una questione etica, politica e democratica.
Di cosa parliamo in Episode 001
Cristiano Ronaldo non ha passato il test di Turing
Un evento di Halloween mai esistito, migliaia di persone in piazza, Cristiano Ronaldo come guest star e un sito generato (male) da ChatGPT.
In questa prima parte della puntata, insieme allโavvocato e divulgatore Ernesto Belisario ed AIda, esploriamo cosa succede quando le intelligenze artificiali confondono realtร e finzioneโฆ e noi ci caschiamo.
Parliamo di diritto e algoritmi, trasparenza e allucinazioni digitali, agenti intelligenti e watermark invisibili.
Ma soprattutto, ci chiediamo: come si progetta il futuro in un mondo dove anche le bugie sembrano vere?
Spoiler: non basta โvederlo con i propri occhiโ.
E nemmeno chiedere a Ronaldo.
Linkografia:
AI Act - โ https://artificialintelligenceact.euโ
Perplexity AI - โ https://www.perplexity.ai/โ
Waymo โ Robotaxi Alphabet - โ https://waymo.comโ
Bruno Munari โ โDa cosa nasce cosaโ - โ https://www.lafeltrinelli.it/da-cosa-nasce-cosa-libro-bruno-munari/e/9788807889576โ
DESaiN - The Future Alchemy
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Dalla mia vita precedente
nois3 about design
2019 โ 2022
Etica, accessibilitร , esperienza e mestiere
Un Curriculum Vitae che รจ
Un viaggio
Fino a oggi
Chief Design Officer
Head of Design
Design Mentor
Senior Service Designer
Product Designer
Co-founder
CEO, Founder and Head of Design
Founder
Crowdfuture - The future of Crowdfunding
Co-founder
CoDesign Jam - Informal Research Group
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