Where this comes from
I learned to facilitate before I knew the word for it. In 2009-2010 I spent a year as a design consultant for Mozilla on the initiative that became the Mozilla Festival in London, and from 2011 to 2017 I was a volunteer Mozilla Rep in Italy and Europe.
That is where I saw that a community holds together through the way questions get asked, more than through the answers. WUDRome, now a community of more than 2,000 design professionals, and DesignDinner grew out of that practice.
What I offer
1-2 days
Facilitated design sprint
Output: a validated concept and a clickable prototype. For teams that need to pick a direction fast.
Half a day
Brand strategy workshop
Output: an archetype map, a value system, a tone of voice.
3 hours
AI and design lab
Output: a prompting strategy, an AI-assisted workflow, and a list of where AI helps and where it makes the work worse.
An example
An internal workshop with 12 people across product, design and engineering. They started with different vocabularies and a lot of anxiety about automation. They left with a decision map of where to use AI, which now lives in Notion and which the team keeps updated on its own.
The uncomfortable part
Whoever facilitates decides which questions enter the room and in what order, and that shapes what the group is able to think. I have no clean answer to that power. What I do is name it at the start and give the group the right to change the agenda.
FAQ
**How long is a workshop?**
From 3 hours for a lab to 2 days for a full design sprint.
**Do participants need technical skills?**
No. You need a real problem and the people who have the authority to decide on it.
**Do you work remotely?**
Yes, though multi-day formats work better in person.