// TALK · SMAU FIRENZE · 2015 · IN ITALIAN
Design for User Stories
SMAU Firenze 2015 asked whether web design was dead. My answer: what's dying is the habit of mistaking a clean, polished layout for a design project aimed at the goal of a product or service. Downloading a nice theme doesn't work, sorry.
The alternative borrows from agile development. Ask for whom first (Prince Charles and Ozzy Osbourne share birth year, country, wealth and a love for dogs and the Alps, and you'd never design the same thing for them), then what and why, with the user story template: as a [role], I want [goal] so that [benefit]. The example on stage was a digital rebranding for Parco Leonardo. The closing advice fits on one slide: multidisciplinary teams, and early. 13 slides, about 900 views on Slideshare.
The alternative borrows from agile development. Ask for whom first (Prince Charles and Ozzy Osbourne share birth year, country, wealth and a love for dogs and the Alps, and you'd never design the same thing for them), then what and why, with the user story template: as a [role], I want [goal] so that [benefit]. The example on stage was a digital rebranding for Parco Leonardo. The closing advice fits on one slide: multidisciplinary teams, and early. 13 slides, about 900 views on Slideshare.