// TALK · MOBILETEA #8 · 2015 · IN ITALIAN
La piccola bottega degli orrori
A tour of Italian mobile apps gone wrong, each failure paired with a take-away. I started with our own: the Medici Senza Frontiere app built by our studio, with tap areas and body text too small, a reminder that what works in Photoshop doesn't always work in a hand.
Then the others. BNL BNP Paribas opening its Android app on a stream of recent transactions. Intesa Sanpaolo asking you to choose among nine options, the first being the calendar. Trenitalia hiding recent searches behind swipes that need surgical precision. Enjoy car sharing leaving you about forty seconds with a countdown and no route to the car you just booked. An ENI touchpoint that makes you sit through every option before you can press 7. The lessons: put some hierarchy in the tasks, give feedback, learn the operating system's paradigms before building your own, and don't confuse people. 30 slides, about 900 views on Slideshare.
Then the others. BNL BNP Paribas opening its Android app on a stream of recent transactions. Intesa Sanpaolo asking you to choose among nine options, the first being the calendar. Trenitalia hiding recent searches behind swipes that need surgical precision. Enjoy car sharing leaving you about forty seconds with a countdown and no route to the car you just booked. An ENI touchpoint that makes you sit through every option before you can press 7. The lessons: put some hierarchy in the tasks, give feedback, learn the operating system's paradigms before building your own, and don't confuse people. 30 slides, about 900 views on Slideshare.