// TALK · 2015 · IN ITALIAN
Responsive Design: dall'identità al web
21 April 2015, Mobilegeddon: Google starts penalising sites that are not mobile-friendly. This talk argues that responsive is nothing new for anyone who works on identity, since adapting a brand to every format is what designers have always done. The only novelty is that the web now punishes those who skip it.
The first half is about context and attention: people use products on the metro or on the sofa, often on a second screen while doing something else, and that makes them blind to some details. The second half is responsive branding: flexible assets, logos that simplify as space shrinks (Joe Harrison's Responsive Logo Project), and a quiz on the colour sequence of the old Google logo to show how our brains cache what they've already seen. It closes with breakpoints and the choice between mobile first with progressive enhancement and starting from the richest version. 36 slides, about 1,200 views on Slideshare.
The first half is about context and attention: people use products on the metro or on the sofa, often on a second screen while doing something else, and that makes them blind to some details. The second half is responsive branding: flexible assets, logos that simplify as space shrinks (Joe Harrison's Responsive Logo Project), and a quiz on the colour sequence of the old Google logo to show how our brains cache what they've already seen. It closes with breakpoints and the choice between mobile first with progressive enhancement and starting from the richest version. 36 slides, about 1,200 views on Slideshare.