// TALK · APPY DAYS, TODI · 2015
VDT: Visual Design Thinking
It started with a sentence I said at the first Co-Design Jam in Rome, summer 2011: "I don't think I'll use these tools in my daily work." Four years later this talk explains why I was wrong. Visual Design Thinking is a handful of methods borrowed from co-design and applied to the agency process itself, because a frustrating working experience hurts a project as much as a frustrating interface.
The starting point is a scene every designer knows: three proposals, and the client picks the logo of the first, the colours of the second and the mood of the third, with the logo bigger. The way out is asking "for whom" first, treating every project as a three-way relationship between stakeholders, users and the design team, interviewing real people early and designing for niches, since the average user doesn't exist. The second half was a game played with the audience. 69 slides, about 2,200 views on Slideshare.
The starting point is a scene every designer knows: three proposals, and the client picks the logo of the first, the colours of the second and the mood of the third, with the logo bigger. The way out is asking "for whom" first, treating every project as a three-way relationship between stakeholders, users and the design team, interviewing real people early and designing for niches, since the average user doesn't exist. The second half was a game played with the audience. 69 slides, about 2,200 views on Slideshare.