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Book an intro call

See how it works

<p>I join your leadership team one to three days a week. I set the design strategy, shape the team and, when speed matters, build the first version myself with AI coding.</p>

<h2>Design leadership, without the full-time hire.</h2>

<p>You have a product team but no one who owns design at the leadership table.</p>

<p>You want AI in the product and in the process, and need someone who has actually shipped it.</p>

<p>A full-time CDO is premature, but design decisions are already costing you.</p>

<p>Interviews with leadership, team and customers. Audit of product, design debt and AI readiness. Output: diagnostic report.</p>

<p>Customer experience map and north star metric. Where value is created, where it leaks. Output: CX map and north star.</p>

<p>Design strategy and roadmap, with the no's written down. Team shape and hiring plan. Output: strategy and roadmap.</p>

<p>Design system, first releases, AI-coded prototypes where speed matters more than headcount. Output: design system and MVP.</p>

<p>Release reviews, metrics, mentoring. The team runs it; I keep the decisions sharp. Output: governance model.</p>

<p>A typical 6-month engagement. Weeks are indicative.</p>

<h2>Five moves, from diagnosis to governance.</h2>

<p>Ongoing leadership: strategy, team, design system, release reviews. AI strategy and build supervision included.</p>

<p>Research, design and an AI-coded MVP in production. For a product that needs to exist before it needs a team.</p>

<p>Airbnb 8.5M listings · Dalili +20% · Accredia 9600→10 min</p>

<h2>Strategy is what you say no to. I'm there for the no's.</h2>

<p>I sit inside your leadership team and own decisions. Agencies deliver outputs; I stay accountable for outcomes.</p>

<h3>How is this different from an agency?</h3>

<p>Yes. Most of the work is making your team stronger: rituals, standards, hiring and mentoring.</p>

<h3>Do you work with our existing team?</h3>

<p>I build working prototypes and MVPs myself with AI coding tools, so decisions get tested on real software in days.</p>

<h3>What does AI coding mean in practice?</h3>

<p>Every engagement starts with the two-week diagnostic. You decide what comes next once you see it.</p>

<h2>Thirty minutes. Bring the problem.</h2>

Fractional Chief Design Officer

Primary: testi su fondo chiaro, superfici scure, azioni. Shade: 100 superfici chiare (primary sopra 7.07:1), 300 bordi/decorativo (no body text, primary sopra 3.97:1), 700 pressed e superfici scure (bianco 10.80:1, yellow 8.19:1), 900 superfici scure profonde (bianco 17.09:1, yellow 12.97:1, shade 100 come testo 14.77:1).

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Design leadership, without the full-time hire.

You need this if.

Five moves, from diagnosis to governance.

Strategy is what you say no to. I'm there for the no's.

Thirty minutes. Bring the problem.