Synthetic Humans and Real Insights

Yulya BespleMennova

In the fourth episode of Desain - The Future Alchemy, always with Yulya BespleMennova we explore the delicate balance between artificial intelligence and human research.

Yulya shares his experience in transforming 20 real interviews into credible insights in just three days, demonstrating how Ai can accelerate the research process without replacing the authenticity of human contact. At the center of the conversation, the hidden danger of the "synthetic personas" - those user profiles generated by artificial intelligence that seem real but are completely invented.

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when the machines become people (and vice versa)

From the anthropomorphization of the tools to - why do we call "you" chatgpt as if he were a person? - To the emotional risks of attachment to artificial entities, the episode navigates through the ethical and psychological challenges of our relationship with intelligent machines.

Yulya tells how their study has developed human quality control to filter the contents generated by the AI, maintaining high standards without falling into the temptation of the "automatic".

a precious framework emerges to distinguish when the work as an invisible (ideal) presence, a conscious (acceptable) tool or anthropomorphic (dangerous) entity. form of creative direction that combines human and artificial intelligence.

as Yulya suggests, perhaps our task is no longer just designing for people, but becoming translators between different forms of intelligence, keeping our ability to perceive the beauty and physical experience that makes us irreplaceably human.

Yulya BespleMennova

Partner and Complexity & Innovation Expert @Oblo

Yulya is designer and researcher specialized in the exploration of emerging technologies, complex systems and innovation of services. He dedicates himself to guiding the designers through the complexities of the AI, developing methods and practical tools to move the practice of design from Human-Atared thought to planetary thought. He has experience in different sectors - since startups to international organizations - and actively shares his knowledge through teaching, professional training and interventions in global conferences on the design enabled by AI.

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Desain is my way to study the relationship between design and artificial intelligence, I am interested in exploring boundaries, approaches, mixes and alchemy. If you want to be there, tell me about your concoction and what you have learned.