Dalili App
Empowering Syrian Refugees
in Lebanon
🤙 Through emojis 😎
How an app increased Syrian refugees’ purchasing power in Lebanon by 20% through an inclusive design based on emojis and icons.
World Food Programme for
Syrian refugees
in lebanon
In 2017, the World Food Programme (WFP) sought to enhance the living conditions of Syrian refugees residing in Lebanon, particularly around Beirut.
Each refugee received a daily allowance of 28 USD, loaded onto a Mastercard debit card issued to the heads of households. This allowance was intended for purchasing basic necessities.
Comparing prices
Initial hypothesis
The initial assumption was that simply comparing prices across different stores would help refugees maximize their purchasing power.
Smartphones?
Do they have data?
Can they read?
How do they shop?
What we did
to validate initial assumptions
Workshop verbatims
Emoji for their mood
The challenge of RTL Prototyping
Benchmark Usability Testing
Beneficiary Debit
Cards Experience
AS-IS Mapping Opportunities
RTL Prototyping with Material Design
Prototype Usability Testing and Interviews
Prototype Usability Testing and Interviews
Happy faces after usability testing
Taxi rides affected 20%
of their purchase power
Icons can be recognized rather than read
Emojis are a universal language (the them)
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